The Four Most Common Assumptions Made About Your Car And Your Lifestyle



by Byron Jonas


A car may just be a means of getting around town but it also conveys and image and can help acquaintances or even total strangers make connections between your car and your lifestyle. You probably don't see many successful businessmen tooling around town in their rusted out college jalopy. Contained in this article are four common images attached to vehicle choices and the lifestyle of the buyers.

The owner of a hybrid or electric car might be viewed as an eco-warrior. Casual acquaintances will usually be sure this individual carefully separates their plastic from their cardboard on garbage day and probably has at least a solar power water heater. The usually young and upwardly mobile hybrid car owner finds the vehicle is a great conversation starter with the opposite sex.

The gold standard for roomy family transportation is no longer the station wagon, it is the minivan. This mode of transportation is normally associated with middle class growing families. Today's minivan serves as transportation to the kid's various after school activities, a touring vehicle for vacation and is big enough to hold supplies for weekend camping trips.

The sports car owner is most frequently assumed to be an adventurous type. It also is understood that the owners of sports cars might also be viewed as affluent than the average person. A sporty vehicle with the capability of going well over the speed limit comes with a higher price tag, less gas mileage and higher insurance rates.

The luxury vehicle owner is very often assumed correctly, to be a lover of comfort. These car owners may project the image that money is not a barrier if it means a comfortable safe and well-built ride. An affluent and successful lifestyle is connected to owners of these cars.

While these four vehicle types are by no means the only ones to carry an image associated with them, they are some of the most common. Individuals who own a pickup truck, even in the city might be considered down to earth outdoors types. A motorcycle owner might be considered a risk taker and in good physical shape as well.

It is very rare that the connections others make between your car and your lifestyle are entirely accidental. Advertising drives home the image a vehicle is intended to project to both the observer as well as the buyer. A good image may be necessary to many professionals or the wrong choice might be damaging.




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